·       The opening night event raised £1000 for leading children’s charity

·       Action for Children’s innovative high end pop-up shop aims to raise £20,000 for vulnerable children during its run

Leading children’s charity Action for Children opened its innovative pop-up shop to the public on Friday 11 October 2019 following a successful launch the night before which raised £1000 in just three hours.

The charity is marking its 150th year of helping vulnerable children and, with the name taken from the year the charity was founded, 1869 is not your average charity shop. Rather than second-hand clothes it will be stocking brand new pieces, sample items, and second stock from high end retailers, along with a wide variety of children’s clothing.

The 1869 concept has proved so popular that Resorts World Birmingham is now its third location, following successful stints in Watford and Norwich.

It has so far brought in total of £92,000 and Action for Children is hoping people in the Midlands will raise an additional £20,000 to help support some of the country’s most vulnerable children and young people.

The shop will be staffed by volunteers, offering retail experience to students in partnership with local colleges, and anyone looking for a way to meet new people and get involved with their community.

Charrice Richmond, Retail Project Manager at Action for Children says: ‘We want every child in the country to have a safe and happy childhood and we’re so excited to be bringing the 1869 experience to the Midlands. 

“Every single purchase will go towards helping vulnerable and disadvantaged children across the UK, often in desperate situations – by shopping in 1869 you really could make the world of difference.’

Ian Bennett, Operations Director of Resorts World Birmingham said, ‘We are really excited to welcome the 1869 Action for Children pop-up, it’s a great addition to our retail mix that we think our guests will love. Action for Children do fantastic work and this is a brilliantly innovative idea that we’re delighted to support.’ 

Local services run by Action for Children include several Children’s Centres at Cape Hill, Hillside, Greets Green, Friar Park and Oldbury; as well as the Midlands Adoption service; and Sandwell Special Educational Needs and Disability Information Advice and Support Service (SENDIASS)

Contact Sam Leimanis on email samantha.leimanis@actionforchildren.org.uk or 07590 417 390 for more information.