New regional awards celebrating the success of the West Midlands’ £12 billion tourism industry have been launched and are open for entries.

The West Midlands Tourism Awards will promote the strength of the local visitor economy by celebrating its venues, people, experiences and accommodation. They are free to enter, with the ceremony taking place in February 2020.

The awards will see a range of venues competing for honours in 15 categories. The winners of each category will be automatically shortlisted for VisitEngland’s National Awards for Excellence next year.

Nicola Hewitt, Commercial Director at the West Midlands Growth Company – which aims to attract more visitors and events to the region – said:

“The West Midlands Tourism Awards will help local companies to make their mark, by winning recognition from industry peers. The awards also give us an opportunity to celebrate the region as a unique, engaging destination, and highlight the critical role that tourism plays in its economic success.

“We wholeheartedly encourage everyone involved in the tourism sector to join us in celebrating this vibrant industry.”

The West Midlands Tourism Awards website is now open for entries and sponsorship opportunities. The awards will be independently judged, with all entrants receiving feedback. The closing date for two categories is 27th September, while the deadline for all other categories is 25th October.

The success of companies from the tourism sector is helping the West Midlands to welcome more people than ever. It attracts a higher proportion of business tourists than any other UK region, while domestic and international visitor numbers are at record levels. Major events on the horizon include Coventry City of Culture 2021 and the Birmingham Commonwealth Games 2022.

The awards are supported by the West Midlands Growth Company and is run with partners including Reach plc, the West Midlands Combined Authority and Shakespeare’s England.

For more information, visit or contact Zoey Harris, Project Manager, by emailing